Why editing decides whether a video gets watched
On Reels and Shorts, viewers decide in the first second or two whether to keep watching. The difference between a clip that is skipped and one that is watched to the end is usually the edit: a clear opening, no dead air, readable captions, and sound that is clean and well balanced.
We edit for that, and for what your video needs to achieve, whether that is enquiries, sales or subscribers. Pair editing with our social media marketing service to plan and publish videos consistently, or read our guide to video editing for social media if you edit in-house.
What we edit
Video editing services
Instagram Reels
Tight cuts, a strong first second, on-screen text, captions and music that suit your brand, delivered in 9:16.
YouTube Shorts
Short vertical edits repurposed from long videos or shot fresh, with hooks and loops that keep people watching.
Long-form YouTube
Intros, B-roll, graphics, chapters and pacing that hold attention through a 10 to 30 minute video.
Ads and promos
Product demos, offers and brand videos cut to the lengths and formats Meta and YouTube ads need.
Captions and subtitles
Accurate burned-in captions or subtitle files, including translated subtitles on request.
Thumbnails and covers
YouTube thumbnails and Reel covers designed to be readable at small sizes.
How we work
Our editing process
- 1
Footage review
We go through your clips, pick the strongest moments and agree the structure and length.
- 2
Edit
Cutting, colour, sound clean-up, music, graphics and captions in your brand style.
- 3
Your review
You watch the draft and send notes. Two rounds of revisions are included.
- 4
Delivery
Final files exported in the right format and aspect ratio for each platform, ready to upload.
FAQ